6 June 2015

What's your view on Animal Testing?

I bet you’d be surprised if you googled how many of your favourite cosmetic or beauty brands to see whether they test on animals. I most certainly was when I had this discussion with some of my work colleagues a few months ago. So i've put together this, rather lengthy post about brands and company which do and don't test on animals.

The following is a list of my favourite anti animal testing brands:


I've put this one first because it probably isn't much of a surprise. Lush are very honest and outspoken about their anti animal testing ideologies and that's something I admire a lot. Lush is like that Facebook friend who is campaigning for world peace and won't stop until they get it!

B. (Is for beautiful)

I really love this brand, it's exclusive to Superdrug and has a great line of products that are great ricals for fellow drugstore brands like Rimmel London and Maybelline.


In my eyes, Milani is like the prom queen of drugstore cosmetics. 10 times prettier, 10 times better dressed and gets grades that you could only dream of.


E.L.F, the American cousin of B. cosmetics. Need I say much more!

I think it's ironic because all of these brands are really affordable, drugstore brands which are actually fairly low key and not as on the radar as other cosmetic brands. The brands and companies which earn more money from sales are the ones that don't invest in an alternative to animal testing...

Top 10 highest ranking cosmetic companies - USA (Forbes)
  1. Olay (Procter & Gamble) - Tests on animals
  2. Avon - Tests on animals
  3. L'Oreal - Tests on animals
  4. Neutrogena (Johnsons & Johnsons) - Tests on animals
  5. Nivea - Unknown
  6. Lancome - Unknown
  7. Dove (Unilever) - Tests on animals
  8. Estee Lauder - Tests on animals
  9. Biore - Unknown
  10. Shiseido - Tests on animals
L'Oreal are a perfect example of a company that owns many brands, some of which are against animal testing, like Urban Decay and some which still test on animals like Maybelline or Lancome.

Brands which don't test on animals but are owned by a company that does:
  • Urban Decay (L'Oreal) 
  • NYX (L'Oreal)
  • The Body Shop (L'Oreal)
  • Smash Box (Estee Lauder)
  • Aveda (Estee Lauder)
  • Burts Bee's (Clorox)
  • Liz Earle (Avon)
  • Bare Escentials (Shiseido)
  • The Body Shop (L'Oreal)
I don’t expect anyone to stop using their Naked Palettes or quit shopping in MAC. But I thought addressing this might change the way you make your cosmetic purchase decisions in the future, even in the slightest. For instance, if i’m in Superdrug or Boots and can’t decide between a Rimmel eyeliner and a B eyeliner, chances are i’m going to pick up the B version because they don’t test on animals. I’m still going to continue purchasing the Maybelline Colour Tattoo eyeshadows but if there is a better, anti animal testing alternative then i’ll go for that instead. Does that make sense?

You can find out more about animal testing here or check to see if a brand I haven't mentioned tests on animals you can check here using the PETA website.

Love always,

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  1. I had no idea that L'Oreal owned so many brands, it's a surprise to me! Essence is a really inexpensive brand with great products that has been growing a lot recently and I know they are against testing on animals which is amazing because it just makes me love the brand even more! Xx


  2. I may sound like the most coldhearted person for straying off topic but, did anyone else notice that CLOROX owns Bert's bees?
    Skin :)


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